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"Customer relationship management is a broadly recognized, widely-implemented strategy for managing and nurturing a company's interactions with customers and sales prospects. It involves using technology to organize, automate, and synchronize business processes, principally sales related activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new customers, nurture and retain those the company already has, entice former customers back into the fold, and reduce the costs of marketing and customer service."

"Technology happens, it's not good, it's not bad. Is steel good or bad?"   ... Andrew Grove

"Quality in a service or product is not what you put into it. It is what the client or customer gets out of it."        ... Peter Drucker

"Your most unhappy customers are your greatest source of learning."     ... Bill Gates

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